Generating Leads With LinkedIn for Your Air Conditioning Business
Posted by Steven Teneriello on Tue, Jul 20, 2010 @ 07:26 PM
If you have not already taken advantage of social networking sites to market your air conditioning business, you should be aware that you are missing out on a lot of potential advertising. This is advertising that costs very little and is extremely effective if it is done correctly.
If you don't already have a LinkedIn profile, then that's where you start. One of the things that you should do is fill out your profile with as much information as you can. It will help to build trust with people and before you start trying to get visitors to come in to view your profile, it needs to be complete.
One of the things that you will learn about fairly quickly is the widgets on the LinkedIn site. There are some that are very useful and will reduce the amount of time that it takes to import blogs that you write or Twitter entries straight to your profile. If you have somebody writing a blog, it can automatically be submitted to the any of the different LinkedIn groups that you belong to.
Using the groups is very effective. If you want to get the most out of it, then you need to provide content there that is helpful. One of the caveats is that you should not make the information you submit into a sales pitch. It should be knowledgeable and informative and that will be much more effective for driving traffic to your profile.
It is possible to join up to 50 groups and if you want to effectively market an air conditioning business on the site then you should try and join as many appropriate groups as possible. Try to link up with alumni groups or local groups that are more likely to need your services. If your business is geographically specific like HVAC businesses generally are, then choose carefully but be a part of as many as possible.
You can network with local chambers of commerece, property manager groups, real estate groups and more.
Take advantage of the knowledge that exists in your organization and go to the Questions and Answers section in LinkedIn. This will give an opportunity for you to show off what you know and when people go to gather information they will see that you or your representative is an expert on the subject. You can also ask questions in order to get an idea of what people want to know or how they feel about a certain subjects related to the air conditioning business.
The search function in LinkedIn is also very useful. You can use it to find businesses in your area that may be in need of your services. If you have been on the site for a while, you can ask for testimonials from people who are existing clients and this will help immensely when you contact new prospects.
LinkedIn is a very important tool. It should be linked with any other social media accounts that you have, and you should set your account to send you messages directly to your email address allowing you to respond to people right away.
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