7 Heating and AC Repair Marketing Tips

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Far too many companies in the HVAC business either do not spend enough time on marketing or are not doing it effectively.  It might not be something that ownership or management is looking forward to, but it is absolutely crucial and if it is done right it can change the fortunes of a business.  Whether your business is new or you simply want to get an infusion of new clients, read these seven tips on marketing heating and AC repair.

Social Networking

This might not be the first place that you would think of doing advertising for an HVAC business, but many people are using social networking these days and there are a variety of different sites available.  One of the biggest advantages is that they are generally free, and all that is required would be a bit of time to set up a profile.

Asking For Referrals and Testimonials

As with most industries, the bulk of your business should be coming from existing clients.  Whether they are actually purchasing additional heating and AC repair services or helping to bring in new clients, they are a very valuable resource.  Learn to ask for referrals whether you sell to a client or not.  If you ask for testimonials, people will usually be happy to provide them and they can be used effectively in marketing strategies.

Have Service Promotions

Tap into those existing clients and make sure to approach them in advance of an expiring service contract.  Have somebody at your office be diligent about looking for renewals and maintaining contact with existing clients.  Many times people will simply go with the company they are already with provided they get the impression that the company is interested in keeping them as a client.

Keep Your Name at the Forefront

Many people could not tell you the name of their heating and AC repair company if you asked them.  This is where small promotional materials that will keep your name in view make a lot of sense.  Things like refrigerator magnets or calendars are things that people will look at often.  You might not only keep your name in your client’s mind, but you may even get additional clients who are visitors to the home.

Know How To Upsell

It is important not to leave any money on the table when you make a sale.  Salespeople should have proper incentives to sell packages with ongoing service contracts.  If you make more on each sale, you'll have to spend less on advertising.

Invest In a Decent Website

Many people do their shopping online.  It is essential for almost any business to have a website these days.  Don't be tempted to set up something quickly that is not going to be useful to you.  If you are not familiar with the process, hire somebody who can teach you about back links, keywords and other useful tricks for driving traffic to your website.

Consider Email Marketing

This is not to say that you should be sending spam emails as that is not very effective.  If you do target your market and keep a database of all email addresses of people that you deal with, you can market efficiently and keep costs down.

Learn how you can develop a winning Social Media marketing strategy for your service business. Download the Service Industry Social Media Marketing Playbook Now!