Paid Search Marketing for your Service Business
It has become an unavoidable fact of life – in order to be as successful as you can possibly be, you simply have to market your business online or risk obsolescence. Home computers have become as nearly commonplace as a telephone. In fact, you can say they’ve become more commonplace as an increasing number of people are getting rid of their home phones in favor of their cell phones. As more people gain Internet access, more people are using it to find a service business. You not only need an online presence, you also need a way to differentiate yourself from your competition in making it easier for prospective customers to find you. One of the best ways of doing this is through paid search marketing for your service business.
The Yellow Pages have almost become a thing of the past. When most people need a service, they conduct a Google or other Internet engine search. They type in a phrase like “Boston plumbing service” and then the most relevant results will come up highest on the page. If your site is not among these top results, then you are not getting the first shot at those customers – your competitors are.
Paid search – the best way of getting the best results
The fastest way to drive customers to your company’s website is through paid search marketing, also known as “pay per click.” Google is the de facto search engine of choice, and the best way of gaining exposure on Google is through the company’s paid search marketing platform, which brings faster results than building exposure through social media marketing or search engine optimization, which can both take time to take effect.
How to take advantage
It’s simple – the more exposure your business has on a search engine, the more traffic moves to your website. Here are some steps to take in order to drive as much traffic to your site.
1. Hire a professional to manage your paid search marketing campaign. It is one of the forms of advertising that can make you spend money much quicker than you might think.
2. Commit to running the campaign for at least two or three months. It takes some time to get 100 percent accurate data, plus this amount of time lets you get data you can use for other components of your marketing.
3. Do not merely direct paid search marketing to your home page, but rather a quality landing page. A good landing page can lead to increased conversion rates and also ultimately reduce your cost per click.
If you would like to learn more about how paid search marketing for your service business can bolster your bottom line, call Steve Teneriello with The Service Coach at 1-866-53-COACH.
About The Author: Steve Teneriello is the Founder of The Service Coach and is a seasoned senior marketing strategist and business development professional experienced in both residential and commercial sales and digital marketing. Throughout his career Steve has worked with over 300 small to medium-sized service business owners helping them develop and implement systematic and formula driven marketing, sales and operations strategies that fuel growth and profitability. Learn More About Steve
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