The Service Coach ServiceCMO Contractor Marketing Program
ServiceCMO For Home Service Contractors
Full Service Digital Marketing Management Solution
Your Very Own Marketing and Business Development Department Focused on Increasing Service, Replacement and Installation Revenues at a Fraction of what you would Normally Pay a Full-Time Employee
Program Summary: ServiceCMO stands for Chief Marketing Officer. It is a full service digital marketing management solution for growth stage service contractors in the plumbing, heating, air conditioning, appliance repair and electrical industries. ServiceCMO is designed specifically for home service companies that require deeper local market penetration and a stronger digital marketing presence. If you are looking for a way to aggressively increase service, replacement and installation revenues and turn your marketing and business development initiatives into scalable and predictable systems in 2012 but do not have the in-house expertise or budget to hire a full-time digital marketing team than this program is for you.
You will be placing digital marketing strategist and Head Coach of The Service Coach – Steve Teneriello, along with his team of service marketing experts in your organization to quickly and effectively transition your marketing department into a turnkey profit center at a fraction of what you would normally pay a full time employee. Steve and his team have already delivered the ServiceCMO solution to a number of thriving home service organizations with verifiable results. Throughout his career Steve has worked intimately with well over 300 service organizations ranging in size from startup to 20M+ a year in sales in both residential and commercial environments. As a ServiceCMO client you will be joined by other home service companies who already trust and recommend The Service Coach.
What you Can Expect from the ServiceCMO Solution:
- Your very own experienced marketing and business development department.
- Consolidation of current marketing systems and vendors – bringing strategy under one roof.
- You and your company will be positioned as the local go-to expert.
- Customers will find you in high organic placements on search engines.
- You will generate highly qualified inbound organic internet leads.
- Marketing budgets and advertisements will deliver a positive ROI.
- You will constantly stay in touch and build long lasting profitable relationships with your clients.
- Your website will work hard for you for as long as you own your business.
- Protected territory and Service Coach exclusivity.
Business Challenges The ServiceCMO Solution Solves:
Website Visibility: Through a number of strategic layered executions the ServiceCMO solution helps you get found online for the search terms associated with your product and service offerings. The ServiceCMO team works hard to capture local market search traffic and convert website visitors to customers with tools, technology and proven systems.
Permanent & Consistent Lead Generation: The ServiceCMO solution delivers leads. Each month campaigns are developed and implemented both on and offline to deliver a consistent volume of leads to support your business development objectives.
Customer Retention: Your most valuable customers are the ones you have already done business with. Retention systems are put in place so you are constantly connected and engaged with your existing client base – creating long term profitable relationships.
Long Sales Cycles and Open Estimates: Eliminate long sales cycles on large ticket replacement and installation items. Confront sales objections and reduce barriers to entry – give your techs and sales reps the selling tools and systems that accelerate the buying process and help close deals.
Referrals: Turn your customers into raving fans who refer their family, friends and co-workers to your business. The Service Coach marketing team will make it easy for you to capture a consistent volume of referral leads by implementing easy-to-use and automatic proven systems that reward and motivate customers who generate referral opportunities for your organization.
Reputation Protection: Consumers rely heavily on review sites like Google Places and Yelp before they make a decision to contact a service provider. The Service Coach works with you to protect your good name by managing and monitoring your online reputation. You will receive real time alerts when someone mentions your company name online.
Marketing Training and Communications: Turn each of your employees into brand ambassadors who contribute to the overall development of new business growth opportunities. The ServiceCMO solution delivers the marketing and sales systems, tools and training that motivate your customer service reps, technicians, sales reps and other public facing members of your organization to take part in revenue producing activities.
Recurring Revenue Maintenance Plan Development: Increase customer retention, deliver great service and develop consistent cash flow each month with easy-to-sell service plans.
Marketing Tracking and Performance: The ServiceCMO solution gives you visibility into real-time marketing performance tracking. You will know exactly what your ROI is for every single marketing dollar you invest. Data driven analysis and strategic decision making help maximize your marketing budget.
Systems and Technology: Say goodbye to your IT guy when it comes to making changes to your website. Your website will be placed on an easy-to-use backend content management system hosted on robust servers. Making changes, updates or enhancements will be as easy as using Microsoft Word.
Included in the ServiceCMO Program:
- 20-60 hours of marketing services each month.
- New website developed on an easy-to-use robust content management system.
- On demand access to tracking tools that deliver marketing performance data.
- Access to The Service Coach project management portal.
- 2 – one hour bi-monthly management sessions to discuss strategy, performance and upcoming activities each month and 1 – full day of onsite management which includes staff training and coaching.
- Access to exclusive Service Coach trainings and e-learning modules.
- 12-month marketing strategy and planning
- Paid search management
- Database and email management
- Newsletter management
- Local search engine optimization & local search directory management
- Website management
- Offline marketing management
- Ongoing local competitive analysis
- Content development
- Campaign construction
Who is ServiceCMO for?
The ServiceCMO solution is designed for growth stage companies and includes the full gamut of The Service Coach offering. A typical ServiceCMO client will have 5 or more employees, an existing customer base with customer contact information and generate $500,000 - $10M in annual sales with a minimum monthly marketing budget starting at $3k.
Program Costs and Return on Investment
The ServiceCMO solution is customized and delivered to meet your specific business needs. The average payback period of ServiceCMO is typically four months. Increasing lead generation by just three new opportunities each week provides a break even financial outcome for the average home service company. The entry level 20hr per month ServiceCMO package starts at $375 per week.
Request a Demonstration & Competitive Assessment
- Call: 866.532.6224 to schedule a demonstration or click on the link below.
During the ServiceCMO demonstration you will learn:
- How your current digital marketing performance compares to your local competition. Receive a detailed analysis of your local competitive landscape. Get tips on what you can do to make your website work harder for you.
- See a sample of a real life campaign that has been implemented in a similar company. Get a look at the local marketing formula that delivers a consistent flow of organic leads.
- Discuss your current business development initiatives and revenue goals.
- Get a hands-on demonstration of the marketing tools and technology that the ServiceCMO solution delivers.
About The Author: Steve Teneriello is the Founder of The Service Coach and is a seasoned senior marketing strategist and business development professional experienced in both residential and commercial sales and digital marketing. Throughout his career Steve has worked with over 300 small to medium-sized service business owners helping them develop and implement systematic and formula driven marketing, sales and operations strategies that fuel growth and profitability. Learn More About Steve
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