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Contractor Marketing: Sell More Water Heater Installs with These 4 Strategies

 
lewisville

For all of you plumbers out there I am going to walk you through a number of strategies that will help you tune up your Google Adwords water heater campaigns and increase sales:

How to Sell Services Over the Phone

 
Customer Conversion

 How do you currently answer the phone at your business?

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Selling Service and Increasing Field Service Technician Productivity

 
dreamstime 15210549

There is a reason that most businesses fail and that reason usually has to do with poor marketing and disorganization. Both of these characteristics lead to poor money management. As we have mentioned, the field service employees hold the key to repeat business and lead generation. Let’s explore how developing a systematic in-home residential sales process can help keep your business thriving year after year

6 Proven Sales Tools that Speed up Sales Cycles and Close More Deals

 
sales rep

When entering into a sales situation it is important that you equip yourself or your sales team with the tools to be successful. The following are some of the most effective and proven tools direct from The Service Coach playbook that I’ve used personally and have built for our clients to help them close more deals faster:

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Is Your Service Business a Persuader or an Influencer?

 
Convince to persuade

Ok, before we get into this topic here are the definitions of these two words:

3 Ways you can Rehash Estimates, Quotes or Proposals with PURL Technology

 
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Are you doing everything you can do to accelerate your sales pipeline and close more deals?    Let’s say your company installs AC units. Everyday your technicians leave behind 5 quotes for new systems.  At the end of the week your technicians have quoted 25 new AC units and have closed 5.  Not bad - a 20% close is respectable.  Assuming each install is worth $5000 you now have 20 active opportunities with a pipeline valued at $100k. And this accumulates week after week.  Here are 3 ways you can rehash and close more open estimates with the use of PURL:

3 Ways to Leverage Your Current Database to Up Sell and Sell More

 
Upselling Contractor

Your database should be treated as one of your most prized positions. When evaluating your company’s assest you should most certainly  add in a line item for your company database. Most service companies have years or even decades worth of numbers and addresses from clients and the dollar value of the database could be worth much more than you think.

Listen to How a Service Coach Customer Converts an Electrical Lead: Recording Included

 
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Listen in to a real life service call and learn how a growing electrical contractor keeps a steady stream of work for 3 service trucks on his calendar. Randy Smith of Randy's Electric, a Service Coach Major Market client is able to advance an internet lead onto his busy schedule of flowing jobs in less than 3 minutes! Learn what he does behind the scenes to consistently grow his business and listen to this real life call:    

Electrical Lead Management Best Practices Highlights

So many things went right during this call.  It was perfect.  Randy did an excellent job of keeping this simple and getting the information he needed to get his crew onsite. Here are the highlights:

1.  He picks up the phone in 2 rings or less.
2.  He thanks prospective customers for calling him, disarming them with a cheery "How can I help you?"
3.  He keeps tabs on how the customer hears about him so he can measure which marketing activities are generating highly qualified leads. 
4.  He establishes commonality.
5.  He expects pricing objections and knows how to handle them. 
6.  He captures valuable contact information and sets the stage for the close by stating his value proposition and establishing the price expectation. 
7.  He assumes and sets the appointment. 

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Top 3 Sales Lead Management Best Practices to Help You Close More Deals

 
Price Reduction

The sales leads are flowing in, now it’s time to execute and convert leads to customers. Having a systematic, organized approach in managing your leads will help you push the needle in revenue production.  A solid lead management program will accelerate your sales cycle and keep those deals flowing in. Here are 3 best practices to help you get off to a running start:

Let’s make a deal: Negotiation Principles to Help you Close More Deals

 
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Increase your closing percentage by following these 7 negotiation principles the next time you get into a service contract or installation selling situation.

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