Facebook: the behemoth of the Internet that looms over just about everything connected to the web. It's changing the way people stay in touch, how the connect to begin with, how vacation photos are shared, how events are planned, and even how revolutions are fought. It's much more than the website where college kids could share drunken photos and tell everyone about the tests they're studying for. Now, Facebook is a powerful tool for organization and mobilization. This includes customer bases. Not everyone checks their email every day, and it's pretty easy to not bother opening an email that comes from a company instead of a friend. Facebook, on the other hand, is often checked with a disturbingly high frequency, and EVERYONE is your friend on Facebook.