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Google's Penguin Update and your Small Business Online Marketing Strategy

 
penguin

Well Google has done it once again, they came out with their “webspam” update on April 24th and it was soon after dubbed Penguin. Since the original Panda update, Google has been vocal against sites that they believe are “webspam.” Webspam are those sites with poor content, keyword stuffing and suspect linking. These sites are often filled with content that does not read well or flat out does not make any sense. Webspam has become rampant since the original Panda update because unscrupulous sites used part of Google’s algorithm to raise their web rankings. Google’s Matt Cutts said this on a recent blog post about Penguin, “The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded.”

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